Project Overview
On April 26–27, 2025, Postal Petals collaborated with Fabletics and Khloé Kardashian to design and install immersive floral experiences for a high-energy brand pop-up event to celebrate the launch of the new Fabletics x Khloé Collection. Set in the parking lot of Boulevard Coffee in Venice Beach, CA, the activation was created as a vibrant, photo-ready environment for fitness influencers to engage with the Fabletics brand in fresh and dynamic ways. The goal was to transform an ordinary outdoor setting into an unforgettable, floral-infused destination that embodied the playful and empowering spirit of the Fabletics x Khloé collection and invite fitness influencers to capture and share the experience online with their followers.
Objectives
The core objectives of the activation were to showcase Postal Petals’ ability to create large-scale, visually stunning installations that align seamlessly with brand aesthetics and event goals. The team was tasked with turning a basic parking lot into a florally fitness-focused, Instagrammable playground designed specifically to attract and inspire social media-savvy fitness influencers. Beyond aesthetics, the event aimed to spark buzz, increase brand visibility through influencer-generated content, and position Postal Petals as a creative partner capable of elevating lifestyle and fashion events.
Creative Installations
Postal Petals brought the vision to life with a series of bold and playful floral installations, each designed as an interactive photo moment. The “Butt Vase” arrangements—custom ceramic vases in cheeky shapes filled with vibrant blooms—were a clear favorite among attendees, drawing laughter and plenty of camera clicks. Elsewhere, a beach cruiser bike and a whimsical peach fruit stand were adorned with bright blooms, capturing the relaxed, colorful energy of SoCal beach culture. A playful nod to the Kardashians—famous for their “peaches”—the butt vases and peach stand gave the setup a cheeky, pop-culture twist.
One of the show-stopping features was a series of towering, 10-foot-tall fabricated Fabletics shopping bag, artfully bursting with flowers from the top and bottom. These dramatic installations not only reinforced the brand’s identity but also created high-impact visuals that naturally encouraged user-generated content and social sharing.
Execution & Production
Postal Petals provided full-service production for the integrated floral elements of the activation, from initial conception to final breakdown. The team managed the entire process including design ideation, pre-event preparation, on-site floral installation, and a mid-event floral refresh throughout the two-day event to ensure continued freshness and visual impact. The execution wrapped with a smooth strike and removal process. With precise coordination and effective timeline management, Postal Petals ensured that every floral element was perfectly placed and ready to perform under the social media spotlight.
Event Recap
Postal Petals x Fabletics x Khloe Kardashian Video
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Guest & Influencer Engagement
The event saw high engagement from guests and influencers alike. Each floral station offered a unique opportunity for personal interaction, joy, and creativity. Attendees gravitated toward the installations for selfies, group shots, and candid moments; turning the space into a living, blooming billboard for the Fabletics x Khloé launch. The installations served not just as backdrops, but as experiential touchpoints that amplified the brand’s message of confidence, fun, and empowerment.
Results & Impact
The pop-up was a visual success, enhancing the entire Fabletics brand experience with immersive floral storytelling. Postal Petals’ installations aligned perfectly with the brand’s active and empowering vibe, elevating perception among influencers and attendees. The result was an explosion of social media coverage, with countless posts, reels, and tags that extended the reach of the activation far beyond the parking lot. The event reinforced the value of creative collaborations and demonstrated how florals can move beyond decoration into the realm of emotional branding and cultural conversation.
Key Takeaways
This activation reaffirmed that florals, when done thoughtfully and creatively, can serve as both design elements and powerful storytelling tools. Postal Petals excels in transforming traditional spaces into memorable experiences that spark connection, promote brand values, and inspire content creation. With a strong blend of creativity, reliability, and production excellence, Postal Petals is an ideal partner for experiential marketing initiatives seeking to make a real impact.
Conclusion
The Fabletics x Khloé Kardashian Pop-Up was a masterclass in tastefully using florals to tell a fun and compelling brand story during key activations. From concept to execution, Postal Petals delivered an immersive experience that exceeded expectations, generated organic social engagement, and captured the vibrant spirit of the collaboration. By turning a Venice Beach parking lot into a buzzworthy, bloom-filled wonderland, Postal Petals proved once again that florals are more than beautiful—they’re unforgettable.
